Cara Delevingne is joining the Rimmel London team as its new brand ambassador – and the brand is announcing the news with a Q&A live on SnapChat on April 15th, 2016.

The brand’s fans and followers will have the opportunity to interact with Delevingne using the hashtag #RimmelxCara, and the spokesperson will answer her favorite questions live on SnapChat. (Delevingne’s SnapChat name, BTW, is caradevilqueen).

Johanna Bussinelli, Chief Marketing Officer of Colour Cosmetics at Coty, says: “Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality. With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.”

Montse Passolas, Vice President of Global Marketing at Rimmel London, adds: “Cara Delevingne’s striking look and unique sense of style mean she’s the personification of Rimmel cool. With her prodigious talents and fearless spirit, she’s a true inspiration to young women everywhere. Cara also has a huge online presence and social media following, through which Rimmel can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand.”

Delevingne will soon appear in DC Comics’ “Suicide Squad,” to be released August 5th, 2016; and Luc Besson’s “Valérian and the City of a Thousand Planets” in 2017.

Photos Above: Rimmel London’s Keep Calm Lip Balms; Cara Delevingne